I'M TRACI.
Experience Strategy leader with more than 25 years of success helping organizations solve complex business challenges through user experience, research, accessibility, product strategy, and organizational transformation. Proven history of introducing new capabilities—from early UX practices and enterprise design systems to accessibility governance and AI-enabled experiences—while partnering with executives and cross-functional teams to improve products, scale organizations, and create measurable business outcomes across financial services, healthcare, retail, travel, defense, SaaS, and emerging technology.
Executive Impact
- Built UX organizations from the ground up at multiple companies.
- Introduced enterprise design systems and accessibility governance.
- Led experience strategy across financial services, healthcare, defense, SaaS, retail, travel, and AI.
- Partnered with executive leadership to drive organizational transformation and product strategy.
- Delivered measurable improvements in customer experience, operational efficiency, and digital growth.
Core Competencies
Leadership Strategy
- Experience Strategy
- Product Strategy
- UX Leadership
- Organizational Transformation
- Cross-functional Leadership
- Executive Facilitation
Research & Discovery
- User Research
- Customer Journey Mapping
- Information Architecture
- Usability Testing
- Survey Design
Design and Delivery
- Interaction Design
- Design Systems
- Accessibility (WCAG)
- Service Design
- Content Strategy
Featured Work
Visual Portfolio
Visual Design
A Collection of visual and graphic design for previous clients...
browse Visual Design
Illustrations
A Collection of illustrations and digital art for previous clients...
browse Illustrations
Branding
A Collection of branding art for previous clients...
browse Branding