Animals and Food Foraging In the wild, animals use scent to evaluate patches of wilderness, woods, fields, meadows in order to find food. Once they locate the scent of food, they begin an instinctive evaluation. Scent can tell the animal about the "quality of food". This is an instinctive measure of the product. Scent can […]
While at Intuit, I worked on the Triple Crown project, an initiative to focus our offerings on care, confidence and ease. As some of my earliest UX work, I build artifacts to help different business teams understand how these three mission values were used on the site. Showing Care Care is about personalization. Users need […]